Helping leaders and teams scale with clarity, trust and performance

I am a global commercial leader and entrepreneur with two decades of experience growing teams and revenue across Europe, the Middle East and APAC. I work with founders and leaders who want to build healthy, high performing organizations.

"As Sales Director, Julia brought relentless drive, energy and a scrappy, entrepreneurial mindset from day one. She set high standards, trusted her people and coached several team members to grow significantly under her leadership."

Tao Tao, Co-founder & COO, GetYourGuide

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How I work with clients

I support founders, executives and leadership teams through a mix of coaching, advisory work and hands on facilitation.

Leadership and executive coaching

Focus: Individual leaders who want more clarity, confidence and impact

Outcomes: Sharper decision making, healthier boundaries, and a leadership style that feels authentic, not copied

Sales and commercial leadership advisory

Focus: Commercial leaders and founders with ambitious growth targets

Outcomes: Clearer strategy, stronger sales foundations, and a culture where revenue teams know what good looks like

Keynote speaking

Focus: Company and team events, offsites, conferences

Outcomes: Honest and energising talks on leadership, growth, women in tech, and building trust across cultures

Workshops and leadership development

Focus: Leadership teams and cross functional groups

Outcomes: Shared language around expectations and performance, better feedback habits, and practical tools that teams can use the next day

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About Julia

I have spent more than twenty years in commercial roles in travel tech, media and marketplaces, most recently as Commercial Director at a global experiences platform. I have built and led sales and account management teams across Europe, the Middle East and APAC, leading 11 offices from London in the West to Sydney in the East.

My work has always sat at the intersection of performance and people. I care about results, and I care deeply about how those results are created. My approach combines clarity on goals and expectations with empathy, honest feedback and a strong belief that people do their best work when they feel trusted and seen.

Today I split my time between leadership coaching and advisory work, entrepreneurship, and supporting leaders who want to grow in a sustainable way, without burning themselves or their teams out.

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What I bring to the table

Scaling sales and account management teams across regions and cultures

Building commercial strategies that connect targets, structure and behavior

Creating performance cultures based on clear expectations and high trust

Coaching leaders through change, growth and difficult conversations

Developing managers who can both care for and challenge their teams

Navigating complex stakeholder landscapes and competing priorities

Supporting women in leadership and under represented talent in tech

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What others say

"I had the privilege of working with Julia for seven years, building the market from scratch into one of the fastest-growing regions for the company. Her energy is like nitro fuel for growth, and she genuinely cares about her team, fostering a collaborative, empowered culture in APAC."

Takao Nishina

Regional Manager North East Asia, GetYourGuide

"Julia was the manager who had the biggest impact on my performance and professional growth. She created a culture across our APAC teams where everyone felt appreciated, motivated and heard, and she constantly encouraged us to beat expectations through feedback and self reflection."

Abhinav Kumar

Former APAC Supply Team Member, GetYourGuide

"Julia became my manager in 2013 and has always taken care of her employees in the best way. She works incredibly hard, sets a very high bar and makes you want to give that little extra, both for the team and the company."

Cajsa Corméry

Former Direct Report

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Articles and resources

A few starting points if you want to understand how I think about leadership, teams and growth.

3 leadership lessons I learnt from Julia

“A former colleague reflects on what it was like to work with me, and the practices that helped our teams grow.”

9 questions that help you really listen to your team

“Practical prompts you can use in one to ones and team conversations to move beyond status updates.”

Surround yourself with people who complement your strengths

“Thoughts on building teams where different strengths, perspectives and backgrounds are a conscious choice.”

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"I highly value Julia's coaching as she continuously challenges me and my assumptions. I leave every session with a concrete insight that pushes my performance to the next level. Having had multiple coaches in my career, I know what I need from coaching and Julia ticks all the boxes."

Clemens Immel, Coaching Client

Let us explore if we are a good fit

If you are a founder, leader or HR partner and want support with leadership, culture or commercial performance, I am happy to start with a short conversation. We can use the time to understand your context, what you are looking for, and whether I am the right person to help.

Book a 30 minute intro call